Marketing Your Services : A Step-By-Step Guide for Small Businesses and Professionals

A.O. Putman / Published 1990 / Hardcover

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Citation: Putman, A.O. (1990). Marketing Your Services: A Step-by-Step guide for Small Businesses and Professionals. (1990). New York, NY: John Wiley and Sons.

How to market your services, whether you are a small-business owner looking for increased sales or an independent professional seeking new clients. Shows how to define specific markets, focus advertising efforts there profitably, and differentiate your business from others in the public eye. Also discusses how to price services, "package" your product, turn prospects into customers, and develop and use advertising.